Local CEOs and industry leaders support Susan G. Komen Kentucky through BIG WIG Challenge
Take the challenge!
Some of the biggest names in the Louisville community will try to ‘top’ each other in an effort to raise awareness and money for breast cancer research and local breast cancer programs and services. The Big Wig Challenge, presented by Delta Dental of Kentucky, will run from June 19 through July 24 and benefit Susan G. Komen Kentucky. Each BIG WIG participant has pledged to raise $10,000 through this online campaign by challenging their network and the greater Kentuckiana community to wear some pink and get involved through BigWigKY.org.
From coaches to CEOs, athletes to former Mayor Jerry Abramson, the BIG WIG challenge brings together some of Louisville’s biggest and most powerful personalities in a challenge for a cause. Even the Big Four Bridge joined in the fun earlier this week as it remained pink against the Louisville skyline Monday night.
YOU can join in, too! Getting involved in the BIG WIG Challenge is easy:
- Grab something pink – a scarf, wig, hat, or sunglasses – and put it on your head.
- Post a picture or video of yourself in your pink accessory on social media saying, “I accept the Big Wig
Challenge to join the effort to end breast cancer forever by making a donation to Komen Kentucky. Because 1 in 8 women will be diagnosed with this disease in her lifetime, I charge the following eight people to accept this challenge..."
- Use the link: https://bigwigky.org/bigwigs/susan-g-komen to make your tax-deductible donation. (If you would like your donation to support a current BIG WIG’s efforts, use their specific link instead).
- Feel good knowing you've made a difference by supporting our vision of a "world without breast cancer."
Local Louisville BIG WIGS include:
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